Phase 1
Investigation

    Develop deep understanding of project goals and obstacles.
    Analyze company's current situation and competitive landscape.
    Define project objectives and scope.
    Identify team members as well as contractors that may need to be included in the project.
    Determine conclusions.

Phase 2
Exploration

     Look at design and technical possibilities based on Phase One conclusions
    Build prototypes and test uncertainties.
    Select technologies
    Define creative direction

Phase 3
Definition

    Refine and confirm concept.
    Define content/technical architecture.
    Develop detailed interface and technical design.
    Start user testing.

Phase 4
Implementation

    Prepare for production.
    Create design documentation and style guide.
    Produce textual content.
    Execute coding and functional testing
    Graphic design, coding and functional testing.
    Continue user testing

Phase 5
Integration and Testing

    Integrate design and technological solutions.
    Test systems for functionality and performance.
    Fine tune for best performance.
    Prepare production environment.

Phase 6
Launch

    Product release.
    Implement publicity efforts.
    Post-launch monitoring and optimization.