Newspapers are trying to cash in on the digital age. Last year newspapers held the dominant market share in online advertising, although Internet companies (such as Google, Monster and Yahoo!) were close behind.
Despite this hype about the alliances and solutions surrounding mobile advertising, this will only account for a mere 0.5–1.5% of mobile operator revenues by 2011. Such modest growth is explained by the length of time the industry takes to adapt to new business models, but these are average numbers and huge rewards await those innovators that set the trend and pace.
Lucy Barrett on advertising: There's licence to kill - and then there's licence to overkill. With the release of Quantum of Solace looming, we are fast entering another period of Bond mania, when an army of brands will march across all media, hitting us with 007-endorsed messages
Enter Mark Leckey’s room in the bowels of Tate Britain and you enter modern popular culture. Music, television, cinema, advertising fused together as anthropological art.
Eyealike , the startup that lets you use photo recognition to help find your ideal mate, is expanding to apply its image processing technology to a new market: advertising. The company says that the new system will allow businesses to place highly targeted advertising alongside photographs that appear on their site (which have long been difficult to monetize). For now the image ...
US newspapers, already facing a grim economic forecast, are digesting another piece of bad news: the growth in online advertising has slowed to a crawl. After 17 quarters of ballooning growth, online revenue at newspaper sites is falling. In the second quarter, it was down 2.4% compared with last year, to $777m (£419m), according to the Newspaper Association of America
Eyealike, a visual-based search innovator, today announced Eyealike VisualAd, the world's first image and video-based contextual advertising platform for social networks and rich media websites.
SPRINGDALE -- More than 100 employees of Athletic World Advertising in Fayetteville and Tulsa who lost jobs after the sports promotions company shut its doors Wednesday got a bit of good news Thursday. Rumors of a pending sale to Game On Advertising Inc. of Springdale have been confirmed.
The Api Wenuwen Api campaign created by Triad resonated once again as the number 1 advertisement in the minds of Sri Lankans at the SLIM Nielsen People's Awards 2008.
